the station

RVRG Marketing Coordinator

This project includes supporting the

brand’s social media strategy,

overseeing creative direction, and

shaping its visual identity.

This role requires careful awareness of cannabis-related advertising regulations, ensuring all content remains compliant while still engaging and informative.

Responsibilities include overseeing accounts, developing content concepts, editing, and coordinating production in collaboration with Amani Jamal. 

concept/strategy

The strategy for the station focused on creating a fun, elevated presence that highlights what makes this dispensary unique.

The goal was to balance an aesthetically pleasing feed with entertaining, creator-style content, encouraging audiences to follow not just for product drops or pop-ups, but for the personality of the brand. 

trendy reels
pop-up reels
before
after

More of River Valley Restaurant Group

RVRG is a family of Beacon-based businesses, offering everything from fresh-baked breads and pastries at Beacon Bread Company, to authentic Palestinian cuisine at Ziatün, to slow-smoked barbecue at The Piggy Bank. The group also includes The Station, a historic dispensary housed in a former police station.