RVRG is...A family of Beacon-based businesses, offering everything from fresh-baked breads and pastries at Beacon Bread Company, to authentic Middle Eastern cuisine at Ziatün, to slow-smoked barbecue at The Piggy Bank. The group also includes The Station, a historic dispensary housed in a former police station.
I had the opportunity to oversee marketing for these four unique brands with 12.5k+ combined followers.
This includes planning and creating content, organizing media days with videographer, and leveraging social media trends to produce engaging, on-brand content that strengthens visibility and audience connection.
Beacon Bread co.
For Beacon Bread Company, I captured the cozy café atmosphere, delicious food and drinks, and fresh pastries that make the space so inviting. I also focused on sharing fun behind-the-scenes moments on Instagram, highlighting the familiar faces of the staff that regular customers know and love.
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the stationThis role requires careful awareness of cannabis-related advertising regulations, ensuring all content remains compliant while still engaging and informative. I focused on clean visuals, promotions, and store highlights to build awareness and make the brand feel approachable to the local community. .
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ZiatünFor Ziatün, additional care is taken to thoughtfully monitor the account, ensuring comments remain respectful and that all content is culturally mindful, I highlighted Ziatun’s Mediterranean dishes through bright, inviting food photography and Reels. My goal was to make the menu and restaurant feel warm and welcoming.
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Piggy Bank
For Piggy Bank I created fun, mostly promotional graphics around specials, takeout packages, and events. The strategy here was to make eye-catching content that made people stop scrolling and think about what they were ordering for dinner.
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trendy reelsGraphics
Merch project
