Piggy BankRVRG Marketing Coordinator
This project includes supporting the
brand’s social media strategy,
overseeing creative direction, and
shaping its visual identity.
Responsibilities include overseeing accounts, developing content concepts, editing, and coordinating production in collaboration with Amani Jamal.
concept/strategy 
The ultimate goal here was to make the Instagram feel like an extension of the space itself.
First impressions matter, so I started by pulling together existing visuals to imagine the look and flow of the feed while building my proposal and concept plan.
The strategy focuses on behind-the-scenes moments for example: smoking meats, strong food photography, highlights of the space, owners and staff, drink features, and updates on live music to reflect the energy and personality of the restaurant.
graphics
reels
before
afterMore of River Valley Restaurant Group
RVRG is a family of Beacon-based businesses, offering everything from fresh-baked breads and pastries at Beacon Bread Company, to authentic Palestinian cuisine at Ziatün, to slow-smoked barbecue at The Piggy Bank. The group also includes The Station, a historic dispensary housed in a former police station.