Beacon Bread co.

RVRG Marketing Coordinator

This project includes supporting the

brand’s social media strategy,

overseeing creative direction, and

shaping its visual identity.

Responsibilities include overseeing accounts, developing content concepts, editing, and coordinating production in collaboration with Amani Jamal. 

concept/strategy

The strategy for focused on creating a strong first impression by highlighting the warmth and charm of the space.

The concept was to have close-up shots of coffee and pastries alongside visuals that captured the cozy, colorful vibe of the bistro, bakery, and café.

With a loyal base of regulars, the approach leaned into fun, trend-driven Reels and featured familiar staff faces to create a welcoming, personable feed that felt lively and authentic.

reels
before
after

More of River Valley Restaurant Group

RVRG is a family of Beacon-based businesses, offering everything from fresh-baked breads and pastries at Beacon Bread Company, to authentic Palestinian cuisine at Ziatün, to slow-smoked barbecue at The Piggy Bank. The group also includes The Station, a historic dispensary housed in a former police station.